Marketing Communications

 

Comprehensive knowledge across key areas of the industry.

  • Market positioning, branding, and
    communications strategy analysis
  • Consumer trends
  • Industry trends

 

Product Suite

StaySmart™ Intelligence Trackers

Stay up-to-date on an industry, a competitor, or a product category with custom-designed trackers that give you global newsgathering and intelligence monitoring. For managers, at all levels who need a pulse on the business activity most important to them.

Opportunity Report

A collaborative team of research specialists and professional analysts assess a market opportunity through extensive research and analysis, including interviews with industry experts and opinion leaders. Includes implications and detailed analysis for senior managers who need to identify strategic market opportunities.

Media Audit

In a robust report, our senior analysts assess the media coverage. Beyond quantitative information, we include top-line analysis of tone, major themes, issues, and opinions of key stakeholders and reporters.

Business & Marketing Strategy Report

An executive level briefing on a firm's business strategy and marketing communications. Extensive research and analysis, including industry and competitive landscape, and overview of marketing communications of the firm and competitors. Ideal for brand managers, marketers, and agencies needing to understand how key competitors differentiate their businesses and brands.

Executive Briefing Report

Landscape category or market reviews where a professional researcher and senior analyst distill and synthesize secondary information into an executive level report. SMARTANALYST's most popular solution for managers and senior managers who require a landscape view of their topic of interest.

KnowledgeMap™

Customized first-pass data dossier on a topic. The data includes news articles, website excerpts and other information from a first pass search on proprietary and public databases. Ideal for managers who need a quick general overview on a topic.

 

Intelligent Insights. Smart Results.

 
Woman standing by a microscope
 

Marketing Communications Case Studies:

Media Agency
Brand Consulting
Interactive Marketing
Strategic Communications
Public Relations
Event Planning
Promotions & Sponsorships
Direct Marketing
New Business
Brand Management
Strategic Planning
Consumer Insights
Market Research
Account Planning
Central Market Research